Lasso is a company that specializes in creating athletic and sports performance compression socks. Their socks are designed with built-in ankle support using their patented TrueCompression™ technology. Lasso offers a variety of sock types, including low tab socks, crew socks, knee-high socks, and grip socks. They cater to different use cases such as improved circulation, ankle support, foot and ankle medical issues, athletic performance, muscle recovery, and plantar fasciitis. Lasso's compression technology is proven to help people move better, recover faster, and feel better on their feet. The company also offers apparel and has collaborated with various brands for special editions of their products.