Good Business Colorado is a grassroots organization in the state of Colorado that focuses on small business advocacy and sustainable business practices. They aim to create equitable communities, a sustainable environment, and a prosperous economy. The organization advocates for policies at the federal, state, and local levels that reflect their core values, and they provide networking opportunities for values-driven business owners. They also encourage consumers to support member businesses. Good Business Colorado believes in the importance of renewable energy, clean water and air, workplace fairness, affordable housing, public transportation, public education and training, and civil rights.